Brand Events

Experience as a Tool for Transformation.

At Chab, we turn every event into a catalyst for team cohesion and company culture. A corporate retreat isn’t just a logistical pause; it’s a tool for human transformation.

Louis Bommelaer,

Co-founder of Chab Agency

Our Signature

We design each launch as a brand manifesto: a moment where design, storytelling, and emotion come together.

Transform every launch or activation into a defining moment for your brand, where design, storytelling, and operational excellence come together to create lasting impact.

NARRATIVE DESIGN

Every event becomes a world of its own. We create an immersive environment where every detail, lighting, décor, sound, rhythm, reflects your brand’s DNA. Design is not just aesthetic: it tells a story, inspires, and transports your guests into a living narrative.

BRAND STORYTELLING

Your brand takes the stage and makes its statement. We craft stories that embody your vision, values, and ambition. Every intervention, every activation becomes a strategic act, strengthening your legitimacy and image with clients, partners, and employees.

ULTRA-PREMIUM EXECUTION

We turn design into reality with uncompromising precision and creativity. Logistics, production, and scenography are orchestrated meticulously to ensure a seamless, memorable experience worthy of the world’s most prestigious events.

Johnnie Walker

Elusive Umami

The Challenge

Transform the abstract concept of umami into an immersive, multi-sensory experience, captivating for luxury enthusiasts and international influencers.

The Solution by CHAB

Immersive multi-sensory journey : Japanese garden, autumn path, indoor pond, custom sound design and tailored atmosphere.
Unique culinary experience : exclusive bites by Chef Kei Kobayashi, olfactory pairings, and exploration of umami.
Custom design & production : transforming a 370m² space into four thematic zones, with advanced technical execution.
Media & influencer strategy : exclusive format, immersive storytelling, over 338 publications generating 4.1M impressions.

The Impact

113 press articles, global audience of 1.43 billion.
International expansion in Singapore, New York, and Bangkok.
Industry award for excellence in activation.

Example of a project where we turned a simple event into a lever for internal culture.

Bvlgari

Launch of the New Haute Jewelry Collection “FESTA”

The Challenge

For the Southeast Asia launch of the Bulgari Festa Jewelry collection, the maison wanted to create an immersive and exclusive experience that reflected Bulgari’s luxury and attention to detail, while captivating clients and international media.

The Solution by CHAB

We organized an event in Bali,Indonesia, transforming each space to showcase the three iterations of the collection. In the chapel, guests experienced the collection in intimate settings before the venue transformed into a haute couture runway, highlighting the finesse and elegance of the pieces.

The Impact

Every guest enjoyed a unique and immersive experience, reinforcing Bulgari’s image of exclusivity and luxury. The event fully immersed participants in the brand’s universe, strengthening its reputation in the high-end jewelry sector.

Example of a project where we turned a simple event into a lever for internal culture.

Lacoste Retail

Exclusive Launches

The Challenge

Launch an exclusive Lacoste collection in collaboration with the iconic Hôtel du Cap-Eden-Roc in Antibes, while creating an immersive brand experience around FrenchFashion Sport, highlighting both ON-court and OFF-court outfits.

The Solution by CHAB

CHAB orchestrated an intimate and exclusive event, managing logistics, showcasing the capsule collection, coordinating a tennis clinic with Venus Williams, and delivering a unique gastronomic experience. The agency ensured cohesion between the Lacosteuniverse and Eden Roc hospitality, integrating branding, gifts, and tailor-made activations.

The Impact

The experience showcased the capsule collection exclusively, enhanced the brand’s desirability, and created a memorable moment for influencers and journalists, consolidating Lacoste’s position in the French Fashion Sport universe.

Example of a project where we turned a simple event into a lever for internal culture.

Moroccanoil

TFWA CANNES

The Challenge

Create an immersive pop-up store for TFWA Cannes 2025 that goes beyond a simple product display. It needed to captivate a discerning international audience, generate qualified leads, and strengthen Moroccanoil’s visibility and premiumpositioning in an ultra-competitive environment.

The Solution by CHAB

Build a modular and sensory space :

Bold design and premium materials reflecting the brand’s universe.
Captivating scenography telling the brand’s story.
Emotional and immersive experience for every visitor.
Optimized for media and digital impact while encouraging strategic interactions.

The Impact

Memorable and engaging experience for attendees.
Strengthened influence and premium positioning.
Generation of qualified leads and increased visibility.
Pop-up transformed into a true strategic lever for the brand.

Example of a project where we turned a simple event into a lever for internal culture.

Your brand deserves more than an event. Let’s create your cultural moment.

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